Reimbursable expenses
REXP is a redesidned cost management application. Certain stakeholders questioned the concept and sought further research before proceeding, while others opposed the concept validation and adhered to the original plan.
The research team I led identified the underlying cause of user difficulties. We presented the research findings to the broader team and proposed a new concept. By shifting focus from the solution to the pain point, we saved time and money for the project team.

30
interviews
120
survey respondents
5
days to make a survey
4
personas
About the project
Reimbursable expenses undergo diverse processes such as planning, approval, processing, and posting. The project aimed to streamline and automate this intricate process within the design of the new expense application.
Following a brief discovery phase, the analysts developed a concept. However, some stakeholders sought to incorporate user feedback and ensure the concept's effectiveness.
I was invited to test the concept make sure that it improves KPIs sufficiently and to build data-driven expense workflow containing wide range of interrelated processes in 2,5 months


Daria Kriuchkova
Experience Consultant
Project Manager

Product Owner

Solution Architects


Analysts
and Designers





Back from solution to pain
The three interviews previously conducted were insufficient for making a decision regarding a substantial application.
I enlisted 12 respondents and guided a team of two designers through the interview and synthesis process.
Midway through the process, we discovered that the work process of support managers largely depends on the workflow of account managers. Consequently, we expanded the interview process and scheduled 15 additional interviews.

I need to manually gather approval
mails from account manager

I carefully check all the lines on dashboard

I am pushing non-approval process
but some clients do not agree on it
Automation of synthesis
Working under strict deadlines within a multi-team environment poses several challenges. Ensuring accuracy and maintaining high productivity levels are essential. In such situations,
I take a step back and strategise ways to work smarter rather than merely working harder.

Promoting Research Insights
The validity of the previous concept came under scrutiny. The situation was further complicated by the business analysts' resistance to the insights regarding the process and users' behavior.

Survey to decide on concept
The survey data substantiated our hypothesis concerning discrepancies between the current user flow "as is" and the previously developed concept. Furthermore, it addressed gaps in understanding the existing documents and processes.
Engaging a multidisciplinary team in discussing the results helped me to address their resistance in a positive way.
Results of the survey have helped us to make an informed decision. Well done!

Catherine Nevskaya
Director, Program Management

Research results
for business
Root causes of user’s struggles
were much deeper than everyone expected
for business
Data-driven concept
saved a lot of time and money by not letting the team rush into solution
for IT
Rich dataset to rely on
during preparation of functional and technical requirements for re-designed application
Reimbursable expenses
REXP is a redesidned cost management application. Certain stakeholders questioned the concept and sought further research before proceeding, while others opposed the concept validation and adhered to the original plan.
The research team I led identified the underlying cause of user difficulties. We presented the research findings to the broader team and proposed a new concept. By shifting focus from the solution to the pain point, we saved time and money for the project team.
About the project
Reimbursable expenses undergo diverse processes such as planning, approval, processing, and posting. The project aimed to streamline and automate this intricate process within the design of the new expense application.
Following a brief discovery phase, the analysts developed a concept. However, some stakeholders sought to incorporate user feedback and ensure the concept's effectiveness.
I was invited to test the concept make sure that it improves KPIs sufficiently and to build data-driven expense workflow containing wide range of interrelated processes in 2,5 months

Daria Kriuchkova
Experience Consultant
Project Manager

Product Owner

Solution Architects


Analysts
and Designers




3 months
Personas
for users of role 2
Reports
survey results+ systems’ statistics

I need to manually gather approval
mails from account manager

I carefully check all the lines on dashboard

I am pushing non-approval process
but some clients do not agree on it
Back from solution
to pain
The three interviews previously conducted were insufficient for making a decision regarding a substantial application.
I enlisted 12 respondents and guided a team of two designers through the interview and synthesis process.
Midway through the process, we discovered that the work process of support managers largely depends on the workflow of account managers. Consequently, we expanded the interview process and scheduled 15 additional interviews.
Automation of synthesis
Working under strict deadlines within a multi-team environment poses several challenges. Ensuring accuracy and maintaining high productivity levels are essential. In such situations,
I take a step back and strategise ways to work smarter rather than merely working harder.



Conducting
3 interviews
Team syncs on CJM
Visual CJM in Miro





Transcribing and
coding 1 interview
Transcribing and
coding 1 interview

Transcribing and
coding 1 interview

more interviews?
Promoting Research Insights
The validity of the previous concept came under scrutiny. The situation was further complicated by the business analysts' resistance to the insights regarding the process and users' behavior.
Coda

REXP - Reimbursable Expenses Service
Coda
CJM supported with survey data
Survey to decide
on concept
The survey data substantiated our hypothesis concerning discrepancies between the current user flow "as is" and the previously developed concept. Furthermore, it addressed gaps in understanding the existing documents and processes.
Engaging a multidisciplinary team in discussing the results helped me to address their resistance in a positive way.
Results of the survey have helped us to make an informed decision. Well done!

Catherine Nevskaya
Director, Program Management
Research results
for business
Root causes of user’s struggles
were much deeper than everyone expected
for business
Data-driven concept
saved a lot of time and money by not letting the team rush into solution
for IT
Rich dataset to rely on
during preparation of functional and technical requirements for re-designed application


30
interviews
120
survey respondents
5
days to make a survey
4
personas
Other cases
PayRoll App Discovery
I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.
Order-to-Cash Ecosystem
As the order-to-cash process failed to scale with company growth, I built a data-driven, cross-product CJM spanning multiple apps, monetized each step, and identified 100+ actionable opportunities to reduce costs.
Reimbursable expenses
REXP is a redesidned cost management application. Certain stakeholders questioned the concept and sought further research before proceeding, while others opposed the concept validation and adhered to the original plan.
The research team I led identified the underlying cause of user difficulties. We presented the research findings to the broader team and proposed a new concept. By shifting focus from the solution to the pain point, we saved time and money for the project team.

30
interviews
120
survey respondents
5
days to make a survey
4
personas
About the project
Reimbursable expenses undergo diverse processes such as planning, approval, processing, and posting. The project aimed to streamline and automate this intricate process within the design of the new expense application.
Following a brief discovery phase, the analysts developed a concept. However, some stakeholders sought to incorporate user feedback and ensure the concept's effectiveness.
I was invited to test the concept make sure that it improves KPIs sufficiently and to build data-driven expense workflow containing wide range of interrelated processes in 2,5 months


Daria Kriuchkova
Experience Consultant
Project
Manager


Product
Owner


Solution
Architects




Automation of research
Our research "cheat-code" was an interactive space in Coda. I developed an interactive interview page linked to code directories, allowing synthesis to primarily occur simultaneously with the interview sessions and transcription.
Not everything went smoothly initially: the first interview sessions were intense and stressful. I implemented ongoing process reflection and frequent team sync-ups on code directories, which allowed us to establish a more stable and enjoyable process.

Research results
for business
Root causes of user’s struggles
were much deeper than everyone expected
for business
Data-driven concept
saved a lot of time and money by not letting the team rush into solution
for IT
Rich dataset to rely on
during preparation of functional and technical requirements for re-designed application
Interviews
I conducted interviews with four accountants and four revenue specialists, each possessing a high-level understanding of the process and the capability to delve into specific details.
Although the primary target of the interviews was to compile steps, I also focused on identifying the most painful problems.
I need to manually gather approval
mails from account manager
I am pushing non-approval process
but some clients do not agree on it
I carefully check all the lines
on dashboard
Automation of synthesis
Working under strict deadlines within a multi-team environment poses several challenges. Ensuring accuracy and maintaining high productivity levels are essential. In such situations,
I take a step back and strategise ways to work smarter rather than merely working harder.

Promoting Research Insights
The validity of the previous concept came under scrutiny. The situation was further complicated by the business analysts' resistance to the insights regarding the process and users' behavior.

Survey to decide on concept
The survey data substantiated our hypothesis concerning discrepancies between the current user flow "as is" and the previously developed concept. Furthermore, it addressed gaps in understanding the existing documents and processes.
Engaging a multidisciplinary team in discussing the results helped me to address their resistance in a positive way.
Results of the survey have helped us to make an informed decision. Well done!

Catherine Nevskaya
Director, Program Management

Activities
Project’s goals and backgroud
Interviews and CJM with users of role 1
Interviews and personas
with users of role 2
Survey to decide on concept
Methodology planning, estimating, etc
Personas for users of role 2
Reports survey results+ systems’ statistics
Envisioning and resonance testing
Analysts and Designers




Other cases
PayRoll App Discovery
I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.
Order-to-Cash Ecosystem
As the order-to-cash process failed to scale with company growth, I built a data-driven, cross-product CJM spanning multiple apps, monetized each step, and identified 100+ actionable opportunities to reduce costs.
Other cases
PayRoll App Discovery
I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.
Order-to-Cash Ecosystem
As the order-to-cash process failed to scale with company growth, I built a data-driven, cross-product CJM spanning multiple apps, monetized each step, and identified 100+ actionable opportunities to reduce costs.
Other cases
PayRoll App Discovery
I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.
Order-to-Cash Ecosystem
As the order-to-cash process failed to scale with company growth, I built a data-driven, cross-product CJM spanning multiple apps, monetized each step, and identified 100+ actionable opportunities to reduce costs.
Other cases
PayRoll App Discovery
I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.
Order-to-Cash Ecosystem
As the order-to-cash process failed to scale with company growth, I built a data-driven, cross-product CJM spanning multiple apps, monetized each step, and identified 100+ actionable opportunities to reduce costs.

