Case Studies
Case Studies
Case Studies
PayRoll App Discovery
I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.
Interviews
150
Analysed datapoints
3200
PayRoll App Discovery
I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.
Interviews
150
Analysed datapoints
3200
PayRoll App Discovery
I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.
Interviews
150
Analysed datapoints
3200
Expenses App Strategy Shift
I led a research team that produced CJMs and personas, informing a new concept, and then coordinated focus groups and a quantitative survey to validate it, driving adoption and saving time and resources versus the original approach.
Team size
4
Months saved
4
Expenses App Strategy Shift
I led a research team that produced CJMs and personas, informing a new concept, and then coordinated focus groups and a quantitative survey to validate it, driving adoption and saving time and resources versus the original approach.
Lead team size
4
Months saved
4
Expenses App Strategy Shift
I led a research team that produced CJMs and personas, informing a new concept, and then coordinated focus groups and a quantitative survey to validate it, driving adoption and saving time and resources versus the original approach.
Team size
4
Months saved
4
Order-to-Cash Ecosystem
As the order-to-cash process failed to scale with company growth, I built a data-driven, cross-product CJM spanning multiple apps, monetized each step, and identified 100+ actionable opportunities to reduce costs.
Survey questions
260
Quantified problems
420
Order-to-Cash Ecosystem
As the order-to-cash process failed to scale with company growth, I built a data-driven, cross-product CJM spanning multiple apps, monetized each step, and identified 100+ actionable opportunities to reduce costs.
Questions
260
Problems
420
Order-to-Cash Ecosystem
As the order-to-cash process failed to scale with company growth, I built a data-driven, cross-product CJM spanning multiple apps, monetized each step, and identified 100+ actionable opportunities to reduce costs.
Survey questions
260
Quantified problems
420
Dallakora experience strategy & research
Designed and launched an adventure travel business from scratch in a zero-budget, high-risk environment. Led market and JTBD research to define positioning, value proposition, and content strategy, shaping a go-to-market approach with clear unit economics and growth model.
Artefacts
15+
Months for launch
6
Dallakora experience strategy & research
Designed and launched an adventure travel business from scratch. Led market and JTBD research to define positioning, value proposition, and content strategy, shaping a go-to-market approach with clear unit economics and growth model.
Artefacts
15+
Months for launch
6
Dallakora experience strategy & research
Designed and launched an adventure travel business from scratch in a zero-budget, high-risk environment. Led market and JTBD research to define positioning, value proposition, and content strategy, shaping a go-to-market approach with clear unit economics and growth model.
Artefacts
15+
Months for launch
6
AI Insight Tool
Several AI research tools on the market are either costly or lack flexibility. I developed multiple no-code applications and integrated Coda.io features, accelerating research data analysis by 30 to 50%.
Speed boost
30-50%
Size of the team
No limit
AI Insight Tool
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Speed boost
30-50%
Size of the team
No limit
AI Insight Tool
Several AI research tools on the market are either costly or lack flexibility. I developed multiple no-code applications and integrated Coda.io features, accelerating research data analysis by 30 to 50%.
Speed boost
30-50%
Size of the team
No limit
Lattiz Redesign
I led the end-to-end design process, from web analytics and updating CJMs, to conducting workshops and delivering UX prototypes.
Workshops
4
Months
2
Lattiz Redesign
I led the end-to-end design process, from web analytics and updating CJMs, to conducting workshops and delivering UX prototypes.
Workshops
4
Months
2
Lattiz Redesign
I led the end-to-end design process, from web analytics and updating CJMs, to conducting workshops and delivering UX prototypes.
Workshops
4
Months
2
NFT Promotion on TV Channel
RTL, a top Netherlands channel, delved into NFT technology to engage fans. I crafted NFT adoption strategies for different personas, aligning UX with user needs, resulting in a 45% claim rate for NFTs.
Claim Rate
45%
Audience
858,000
NFT Promotion Website
RTL, a top Netherlands channel, delved into NFT technology to engage fans. I crafted NFT adoption strategies for different personas, aligning UX with user needs, resulting in a 45% claim rate for NFTs.
Claim Rate
45%
Audie
858,000
NFT Promotion on TV Channel
RTL, a top Netherlands channel, delved into NFT technology to engage fans. I crafted NFT adoption strategies for different personas, aligning UX with user needs, resulting in a 45% claim rate for NFTs.
Claim Rate
45%
Audience
858,000
