Senior User Researcher & Strategist
User Researcher & Strategist
Daria Kriuchkova
Daria Kriuchkova
5 years of experience in conducting, leading research and integrating research outcomes into product decisions.
5 years of experience in conducting, leading research and integrating research outcomes into product decisions.
Accepting New Clients
PayRoll App Discovery
I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.
Interviews
150
Analysed datapoints
3200
PayRoll App Discovery
I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.
Interviews
150
Analysed datapoints
3200
PayRoll App Discovery
I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.
Interviews
150
Analysed datapoints
3200
Expenses App Strategy Shift
I led a research team that produced CJMs and personas, informing a new concept, and then coordinated focus groups and a quantitative survey to validate it, driving adoption and saving time and resources versus the original approach.
Team size
4
Months saved
4
Expenses App Strategy Shift
I led a research team that produced CJMs and personas, informing a new concept, and then coordinated focus groups and a quantitative survey to validate it, driving adoption and saving time and resources versus the original approach.
Lead team size
4
Months saved
4
Expenses App Strategy Shift
I led a research team that produced CJMs and personas, informing a new concept, and then coordinated focus groups and a quantitative survey to validate it, driving adoption and saving time and resources versus the original approach.
Team size
4
Months saved
4
Order-to-Cash Ecosystem
As the order-to-cash process failed to scale with company growth, I built a data-driven, cross-product CJM spanning multiple apps, monetized each step, and identified 100+ actionable opportunities to reduce costs.
Survey questions
260
Quantified problems
420
Order-to-Cash Ecosystem
As the order-to-cash process failed to scale with company growth, I built a data-driven, cross-product CJM spanning multiple apps, monetized each step, and identified 100+ actionable opportunities to reduce costs.
Questions
260
Problems
420
Order-to-Cash Ecosystem
As the order-to-cash process failed to scale with company growth, I built a data-driven, cross-product CJM spanning multiple apps, monetized each step, and identified 100+ actionable opportunities to reduce costs.
Survey questions
260
Quantified problems
420
Dallakora experience strategy & research
Designed and launched an adventure travel business from scratch in a zero-budget, high-risk environment. Led market and JTBD research to define positioning, value proposition, and content strategy, shaping a go-to-market approach with clear unit economics and growth model.
Artefacts
15+
Months for launch
6
Dallakora experience strategy & research
Designed and launched an adventure travel business from scratch. Led market and JTBD research to define positioning, value proposition, and content strategy, shaping a go-to-market approach with clear unit economics and growth model.
Artefacts
15+
Months for launch
6
Dallakora experience strategy & research
Designed and launched an adventure travel business from scratch in a zero-budget, high-risk environment. Led market and JTBD research to define positioning, value proposition, and content strategy, shaping a go-to-market approach with clear unit economics and growth model.
Artefacts
15+
Months for launch
6
Experience
Experience
Founder, Experience Researcher & Strategist
Founder, Experience Researcher & Strategist
Founder, Experience Researcher & Strategist
Dallakora
Dallakora
Dallakora
March 2025 - Present
March 2025 - Present
Senior UX Researcher, Experience Consultant
Senior UX Researcher, Experience Consultant
Senior UX Researcher, Experience Consultant
EPAM NL
EPAM NL
EPAM NL
Oct 2022 - March 2024
Oct 2022 - March 2024
UX Analyst
UX Analyst
UX Analyst
Uplab
Uplab
Apr 2021 - Sept 2021
Apr 2021 - Sept 2021
UX Researcher
UX Researcher
UX Researcher
MSU
MSU
Jun 2020 - Feb 2021
Jun 2020 - Feb 2021
Financial Analyst
Financial Analyst
Financial Analyst
Ozon
Ozon
Jul 2018 - Aug 2019
Jul 2018 - Aug 2019
Skills
Skills
Research Planning
Research Planning
Research Planning
Research OPs
Research OPs
Research OPs
Mixed-Method
Mixed-Method
Mixed-Method
Interview
Interview
Interview
Questionarie
Questionarie
Questionarie
Contextual Inquiry
Contextual Inquiry
Contextual Inquiry
Card Sorting
Card Sorting
Card Sorting
Concept Testing
Concept Testing
Concept Testing
Usability Testing
Usability Testing
Usability Testing
Survey
Survey
Survey
Tree Jack Testing
Tree Jack Testing
Tree Jack Testing
Web Analytics
Web Analytics
Web Analytics
Quick Research
Quick Research
Quick Research
CJM
CJM
CJM
Persona
Persona
Persona
Storyboard
Storyboard
Storyboard
Sitemap
Sitemap
Sitemap
Prototyping
Prototyping
Prototyping
Workshops
Workshops
Workshops
Leadership
Leadership
Leadership
Mentoring
Mentoring
Mentoring
Stakeholder management
Stakeholder management
Stakeholder management
+ More
+ More
+ More