About the project

Reimbursable expenses undergo diverse processes such as planning, approval, processing, and posting. The project aimed to streamline and automate this intricate process within the design of the new expense application.

Following a brief discovery phase, the analysts developed a concept. However, some stakeholders sought to incorporate user feedback and ensure the concept's effectiveness.

I was invited to test the concept, make sure it improves KPIs and to build data-driven expense workflow containing wide range of interrelated processes in 2,5 months

Daria Kriuchkova

Experience Consultant

Business Analysts

Project Manager

Accountant Managers

Reimbursable expenses

REXP is a redesidned cost management application. Stakeholders questioned the concept and sought further research before proceeding, while others opposed the concept validation and adhered to the original plan.

The research team I led identified the underlying cause of user difficulties. We presented the research findings to the broader team and proposed a new concept. By shifting focus from the solution to the pain point, we saved time and money for the project team.

30

interviews

120

survey respondents

5

days to make survey

4

personas

Back from solution to pain

The three interviews previously conducted were insufficient for making a decision regarding a substantial application.

I enlisted 12 respondents and guided a team of two designers through the interview and synthesis process.

Midway through the process, we discovered that the work process of support managers largely depends on the workflow of account managers. Consequently, we expanded the interview process and scheduled 15 additional interviews.

I need to manually gather approval
mails from account manager

I carefully check all the lines on dashboard

I am pushing non-approval process
but some clients do not agree on it

Automation of synthesis

Working under strict deadlines within a multi-team environment poses several challenges. Ensuring accuracy and maintaining high productivity levels are essential. In such situations, I take a step back and strategise ways to work smarter rather than merely working harder.

Promoting Research Insights

The validity of the previous concept came under scrutiny. The situation was further complicated by the business analysts' resistance to the insights regarding the process and users' behavior.

Survey to decide on concept

The survey data substantiated our hypothesis concerning discrepancies between the current user flow "as is" and the previously developed concept. Furthermore, it addressed gaps in understanding the existing documents and processes.

Engaging a multidisciplinary team in discussing the results helped me to address their resistance in a positive way.

Results of the survey have helped us to make an informed decision. Well done!

Catherine Nevskaya

Director, Program Management

Research outcomes

for business

Root causes of user’s struggles

were much deeper than everyone expected

for business

Data-driven concept

saved a lot of time and money by not letting the team rush into solution

for IT

Rich dataset to rely on

during preparation of functional and technical requirements for re-designed application

About the project

Reimbursable expenses undergo diverse processes such as planning, approval, processing, and posting. The project aimed to streamline and automate this intricate process within the design of the new expense application.

Following a brief discovery phase, the analysts developed a concept. However, some stakeholders sought to incorporate user feedback and ensure the concept's effectiveness.

I was invited to test the concept make sure that it improves KPIs sufficiently and to build data-driven expense workflow containing wide range of interrelated processes in 2,5 months

Daria Kriuchkova

Experience Consultant

Accountant Managers

Project Manager

Business Analysts

Reimbursable expenses

REXP is a redesidned cost management application. Stakeholders questioned the concept and sought further research before proceeding, while others opposed the concept validation and adhered to the original plan.

The research team I led identified the underlying cause of user difficulties. We presented the research findings to the broader team and proposed a new concept. By shifting focus from the solution to the pain point, we saved time and money for the project team.

30

intewrviews

120

survey respondents

5

days to make survey

4

personas

Activities

Project’s goals and backgroud

Interviews and CJM with users of role 1

Interviews and personas

with users of role 2

Survey to decide on concept

Methodology planning, estimating, etc

Personas for users of role 2

Reports survey results+ systems’ statistics

Envisioning and resonance testing

Research outcomes

for business

Root causes of user’s struggles

were much deeper than everyone expected

for business

Areas of potential quality improvement

saved a lot of time and money by not letting the team rush into solution

for IT

Arguments for other departments

during preparation of functional and technical requirements for re-designed application

Interviews

I conducted interviews with four accountants and four revenue specialists, each possessing a high-level understanding of the process and the capability to delve into specific details.

Although the primary target of the interviews was to compile steps, I also focused on identifying the most painful problems.

I need to manually gather approval
mails from account manager

I am pushing non-approval process
but some clients do not agree on it

I carefully check all the lines

on dashboard

Automation of synthesis

Working under strict deadlines within a multi-team environment poses several challenges. Ensuring accuracy and maintaining high productivity levels are essential.

In such situations, I take a step back and strategise ways to work smarter rather than merely working harder.

Promoting Research Insights

The validity of the previous concept came under scrutiny. The situation was further complicated by the business analysts' resistance to the insights regarding the process and users' behavior.

Survey to decide on concept

The survey data substantiated our hypothesis concerning discrepancies between the current user flow "as is" and the previously developed concept. Furthermore, it addressed gaps in understanding the existing documents and processes.

Engaging a multidisciplinary team in discussing the results helped me to address their resistance in a positive way.

Results of the survey have helped us to make an informed decision. Well done!

Catherine Nevskaya

Director, Program Management

Reimbursable expenses

REXP is a redesidned cost management application. Some stakeholders questioned the concept and sought further research before proceeding, while others opposed the concept validation and adhered to the original plan.

The research team I led identified the underlying cause of user difficulties. We presented the research findings to the broader team and proposed a new concept. By shifting focus from the solution to the pain point, we saved time and money for the project team.

30

interviews

120

survey respondent

5

days to make survey

4

personas

About the project

Reimbursable expenses undergo diverse processes such as planning, approval, processing, and posting. The project aimed to streamline and automate this intricate process within the design of the new expense application.

Following a brief discovery phase, the analysts developed a concept. However, some stakeholders sought to incorporate user feedback and ensure the concept's effectiveness.

I was invited to test the concept, make sure it improves KPIs and to build data-driven expense workflow containing wide range of interrelated processes in 2,5 months

Daria Kriuchkova

Experience Consultant

Business Analysts

Project Manager

Accountant Managers

3 months

Personas

for users of role 2

Reports

survey results+ systems’ statistics

I need to manually gather approval
mails from account manager

I carefully check all the lines on dashboard

I am pushing non-approval process
but some clients do not agree on it

Back from solution to pain

The three interviews previously conducted were insufficient for making a decision regarding a substantial application.

I enlisted 12 respondents and guided a team of two designers through the interview and synthesis process.

Midway through the process, we discovered that the work process of support managers largely depends on the workflow of account managers. Consequently, we expanded the interview process and scheduled 15 additional interviews.

Automation of synthesis

Working under strict deadlines within a multi-team environment poses several challenges. Ensuring accuracy and maintaining high productivity levels are essential. In such situations,
I take a step back and strategise ways to work smarter rather than merely working harder.

Conducting
3 interviews

Team syncs on CJM

Visual CJM in Miro

Transcribing and

coding 1 interview

Transcribing and

coding 1 interview

Transcribing and

coding 1 interview

more interviews?

Promoting Research Insights

The validity of the previous concept came under scrutiny. The situation was further complicated by the business analysts' resistance to the insights regarding the process and users' behavior.

REXP - Reimbursable Expenses Service

CJM supported with survey data

Survey to decide on concept

The survey data substantiated our hypothesis concerning discrepancies between the current user flow "as is" and the previously developed concept. Furthermore, it addressed gaps in understanding the existing documents and processes.

Engaging a multidisciplinary team in discussing the results helped me to address their resistance in a positive way.

Results of the survey have helped us to make an informed decision. Well done!

Catherine Nevskaya

Director, Program Management

Coda

Survey results supporting decisions on product strategy

Research results

for business

Root causes of user’s struggles

were much deeper than everyone expected

for business

Data-driven concept

saved a lot of time and money by not letting the team rush into solution

for IT

Rich dataset to rely on

during preparation of functional and technical requirements for application

Upgrade your
product with CX
Research & Strategy

Upgrade your
product with CX
Research & Strategy

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Survey questions

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Quantified problems

420

Expenses App Strategy Shift

I led a research team that produced CJMs and personas, informing a new concept, and then coordinated focus groups and a quantitative survey to validate it, driving adoption and saving time and resources versus the original approach.

Automation of research process

Team size

4

Months saved

4

Order-to-Cash Ecosystem

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Questions

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Problems

420

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Analysed datapoints

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PayRoll App Discovery

I led a team through the discovery phase, analyzing journeys in 25 countries. By automating data analysis, I achieved a 30% reduction in time.

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Analysed datapoints

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Upgrade your
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Upgrade your
product with CX
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